Diet Pepsi; Position, Research and New Marketing Campaign This
Number of pages:
4
ABSTRACT:
4 page paper looks at Diet Pepsi. The brand is examined using the 4 P's of product, price, placement and promotion and then a brief SWOT analysis is presented. Following this primary research findings are simulated and used to suggest a new marketing campaign. The bibliography cites 3 sources.
FILE NAME:
File: TS14_TEdietPmark.rtf
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